Dr. S.Ruby Grace M.B.A., Ph.D., Assistant Professor

Dr. S. Ruby Grace is an Assistant Professor in the Department of Management Studies, TIBM with over 6 years of teaching experience in higher education and school education. She holds a Ph.D. in Management from Annamalai University, along with an MBA and BBA, specializing in Human Resource Management and Marketing.

Dr. Ruby Grace has a strong academic and research background with expertise in teaching, research, and academic administration. She has published five research papers in reputed Scopus-indexed and peer-reviewed journals covering areas such as omnichannel retailing, digital marketing, HR analytics, corporate wellness, consumer behaviour, and strategic workforce optimization.

She has also authored two books and contributed two book chapters. Her publications include the books Tourism and Travel Management and Digital Marketing, along with book chapters on Sustainable Sourcing and AI-Driven Digital Transformation across Arts, Science, Management, and Engineering: A Systematic Review.

She has presented research papers at several national and international conferences and has actively participated in faculty development programmes, workshops, seminars, and research methodology training. In addition to teaching, she has served as Association Secretary, Class In-charge, Research Guide, and IMMAGS Coordinator, contributing to student mentoring and academic administration.

Dr. Ruby Grace is committed to fostering innovation, research excellence, ethical leadership, and industry-oriented management education while preparing students to excel in dynamic business environments.

Journal Publications

She Shas published five research papers in reputed Scopus-indexed and peer-reviewed journals. Her notable publications include:

  • Factors Influence the consumers’ Purchase Intention of Omnichannel in Tamil Nadu – The Seybold Report (Scopus Indexed), 2023.
  • Customers’ Attitude Towards Omnichannel Marketing Retailing: An Empirical Study – Remittances Review, 2023.
  • Quantifying the Relationship Between Corporate Wellness Programs and Employee Health Outcomes in India – Migration Letters, 2024.
  • From Insight to Impact: Leveraging HR Analytics for Strategic Workforce Optimisation – International Journal of Environmental Sciences, 2025.
  • Determinants of Retail Shoppers’ Purchase Intention in Omnichannel Retailing: An Integrated TPB–TAM Framework – Journal of Management, 2025.

Book Publication:

  1. Ruby Grace, S. (2025). Tourism and travel management. AN Publication. 
  2. Anbukkarasi, V., Vasuki, B., Ruby Grace, S., & Gomathi, P. (2026). Digital marketing. Shanlax Publication. 

Book Chapters:

  1. Ruby Grace, S. (2025). The impact of Digital Marketing on Consumer Purchase Decision. In Sustainable sourcing (pp. 148-152). Raj Rammohan Roy National Agency for ISBN-9788199579262 Caprice Printers
  2. Tharani, E., Bhavani, P., & Ruby Grace, S. (2026). Ethical issues of artificial intelligence in business. In G. Madhumita, G. Ahila, S. Jeevitha, & B. Vasuki (Eds.), AI-driven digital transformation across arts, science, management, and engineering: A systematic review (Vol. 1, pp. 135–142). New Chennai Publications.
  3. Ruby Grace, S., Tharani, E., & Bhavani, P. (2026). AI applications in advertising and creative content development. In G. Madhumita, G. Ahila, S. Jeevitha, & B. Vasuki (Eds.), AI-driven digital transformation across arts, science, management, and engineering: A systematic review (Vol. 1, pp. 167–172). New Chennai Publications.
  4. Bhavani, P., Ruby Grace, S., & Tharani, E. (2026). Artificial intelligence in behavioral science research. In G. Madhumita, G. Ahila, S. Jeevitha, & B. Vasuki (Eds.), AI-driven digital transformation across arts, science, management, and engineering: A systematic review (Vol. 1, pp. 173–179). New Chennai Publications.