Dr S Kavitha MBA, MCA, MPhil, Ph.D – Director & Professor

Dr. S. Kavitha is the Director and Professor at Theivanai Institute of Business Management (TIBM), Villupuram, with 23 years of academic and 3 years of industry experience.

She completed her UG degree (B.Sc. (Computer Technology)) from PSG College of Technology, Coimbatore, and her MBA from PSGR Krishnammal College for Women, Coimbatore. She also holds a Master of Computer Applications (MCA) degree from Bharathidasan University, Tiruchirappalli. She qualified UGC-NET in Management in 2006 and obtained her Ph.D. from Anna University. She is a Gold Medalist in both MBA and MCA and is a certified Accredited Management Teacher (AMT) by the All India Management Association (AIMA) in the Information Technology domain.

Dr. Kavitha has been a resource person for numerous Faculty Development Programmes, Workshops, and Executive Development Programmes on Management Research, Technology-Enabled Teaching and Learning, Online Teaching Tools, Digital Marketing, Artificial Intelligence in Education, and Emerging Technologies. She has organized several Faculty Development Programmes, Short-Term Training Programmes, and National and International Conferences sponsored by government funding agencies, securing grants worth over ₹13 lakhs.

Dr. Kavitha has made significant contributions to management research and academic scholarship. She successfully completed an ICSSR-sponsored Major Research Project worth ₹10 lakhs and is currently undertaking a special research project valued at ₹14 lakhs. She has published extensively in reputed national and international peer-reviewed journals and is a recognized doctoral research supervisor. Under her guidance, five Ph.D. scholars and one M.Phil. scholar have successfully earned their degrees. She also serves as a member of the Board of Studies of autonomous management institutions and contributes as a reviewer for reputed peer-reviewed journals. In addition to her academic pursuits, she has provided consultancy services to organizations in the areas of market research, Search Engine Optimization (SEO), and Email Marketing, bridging academic expertise with industry practice.

Dr. Kavitha conducted an online international programme on Social Media Marketing for students of CETYS University and its partner institutions. As part of the Collaborative Online International Learning (COIL) initiative, she co-taught with a faculty member from San Diego State University (SDSU), USA. Under the Global Classroom Initiative, she delivered an online session on Digital Marketing to the students of the Faculty of Industrial Management (FIM), Universiti Malaysia Pahang Al-Sultan Abdullah (UMPSA), Malaysia, in December 2024.

She served as the Champion for the ACBSP International Accreditation process at GRG School of Management Studies and has made significant contributions to quality assurance and accreditation initiatives in management education. Her dedication to academic excellence has earned her several recognitions, including the Best Faculty Award from GRG Trust (2018), the Best Professor in Management Award from the Association of Management Professionals, and the Academic Excellence Award from the Institute of Researchers.

As the Director of TIBM, she provides strategic leadership in strengthening academic quality, institutional development, faculty excellence, research culture, industry engagement, and student employability. Under her leadership, TIBM is focused on creating a vibrant learning ecosystem that nurtures ethical, socially responsible, and globally competent management professionals. With expertise spanning management education, digital transformation, research, faculty development, and institutional leadership, Dr. Kavitha continues to contribute significantly to higher education by fostering innovation, academic excellence, industry relevance, and global engagement.

  • Kavitha S, Sree Remya SR, “Emotional Consumers and Online Impulse Purchase: Analysing Affective Reaction”, International Journal of Environmental Sciences, ISSN: 2229-7359, Vol.11, No.20s, 2025, SCOPUS indexed
  • Kavitha S, Monisha LS (2025), “Unlocking Brand Engagement: The Impact of Lakme’s Influencer Marketing Strategy on Instagram”, Journal of Marketing & Social Research, ISSN (Online): 3008-0711, Vol. 2, Issue 2 (Mar-Apr 2025), ABDC indexed – C Category 
  • Kavitha S, Sree Remya SR PhD (2024), “Exploring the 4Ps’ Influence on Online Impulse Buying Behaviour and Responsible Buying Behaviour: A SOR Model”, Srusti Management Review (SMR), Vol. XVII, Issue – II, Jul. – Dec. 2024, PP 208-224 
  •  Kavitha S, Archana R Motta (2024), “Analyzing consumer purchase behaviour in the context of mobile phones: Webrooming Vs Showrooming”, “Journal of Informatics Education and Research”. Volume 4, No.3 (2024), ABDC Journal – C Category
  • Kavitha S, Monisha L S (2024), Lakmé’s Successful Engagement with Instagram Customers through Influencers on Instagram. Educational Administration: Theory and Practice, 30(5), 8747–8754, May 2024, Scopus Indexed
  • Kavitha S, Monisha L S (2024), A Study on How Businesses Make Use of Instagram as a Marketing Tool with the Help of Influencers, IPE Journal of Management, ISSN 2249-9040 Volume 14, No 1, January-June 2024, UGC CARE list
  • Kavitha S, Thennarasi, P (2023), Improving Online Brand Equity through Modern website design: A Customer Perspective, Journal of Indian School of Political Economy, Volume 35,No:09, July – December 2023, pp:37-45 (ISSN: 0971-0396)
  • Kavitha S & Sree Remya SR (2023), “Examining the influence of promotional techniques, website and app features of online retailers on impulse buying behavior, Journal of Oriental Institute, Vol 72, Issue 3, No 13, 2023, pp: 123-137, UGC Care, Group 1 (ISSN – 0030-5324)
  • Kavitha S & Lakshmi AS (2022), A Study on the User Satisfaction of Cloud ERP among MSMEs in Coimbatore, International Journal of Humanities, Law and Social Sciences, Vol 9 (2), No. 8, pp. 156-161 (ISSN 2348-8301) (UGC Care I Journal)
  • Kavitha S & Archana R Motta (2022), A literature review on Webrooming and Showrooming Consumer Behaviour – A Conceptual Study, Shodhsamhita, Volume VIII, Issue 17 (ISSN: 2277-7067) (UGC Care 1 Journal)
  • Kavitha S & Lakshmi AS (2022), The Impact of Cloud ERP on the perceived performance of small and medium enterprises in Coimbatore, Journal of Management and Entrepreneurship, Vol. 16, No.1 (VII) (ISSN:2229-5348) (UGC Care 1 Journal)
  • Kavitha S (2022), Cyber Security Awareness among Women Users – An empirical study, PRERANA, Volume 13, Issue 2 (ISSN: 0974-908X)
  • Kavitha S & Haritha P (2020), Impact of Customers Experience on Customers Intention to Repurchase Cellular Services in Coimbatore City, ShodhSarita, Volume 7, Issue 28 (UGC Care 1 Journal)
  • Kavitha S (2020), Adoption of Digital Marketing among MSMEs in Coimbatore – An Empirical Study, Social Sciences and Humanities International, Volume 1, Issue 3 (ISSN: 2348-2397)
  • Kavitha S & Lakshmi AS (2019), The impact of Enterprise Resource Planning implementation in textile industries, Asian journal of Multidimensional Research, Vol 8, Spl issue 5 (ISSN: 2278 – 4853)
  • Kavitha S & Maheswari R (2019), Artificial Intelligence in Indian Health Care, Asian journal of Multidimensional Research, Vol 8, Spl issue 5 (ISSN: 2278 – 4853)
  • Kavitha S & Bhuvaneswari R (2019), A Study on Factors involving the Usage of social media on Investment Decision Making with Reference to Investors of Selected Stock Broking Houses in Coimbatore, Indian Journal of Economics and Development, Volume 7, Issue 1 (ISSN 2320-9836)
  • Kavitha S & Haritha P (2018), A Study on the relationship between Customer Experience, Customer Commitment and Customer Advocacy among Telecom Subscribers in Coimbatore district, International journal of basic and applied research, Volume 8 Number 8 (ISSN: 2349-1965)
  • Kavitha S, Sadhasivam P & Saranya R (2018), A Study on the Impact of Promotional Campaigns on Utilization of Government Healthcare Schemes among Rural Women in Coimbatore, Indian Journal of Economics and Development, Volume 6, Issue 8 (ISSN 2320-9836)
  • Kavitha S, Sadhasivam P & Saranya R (2018), A Study on the Usage of Government Healthcare Promotional Programmes among Women in Rural Coimbatore, International journal of basic and applied research, Volume 8, Number 8 (ISSN: 2349-1965)
  • Kavitha S &Haritha P (2018), A Study on Customer Experience and its Relationship with Repurchase Intention among Telecom Subscribers in Coimbatore District, International Journal of Management Studies, Volume V, Issue-3 (ISSN 2231-2528)
  • Kavitha S (2018), Social Media impact on the Personality Development of Gen Y – An Empirical Study among the College Students, Indian Journal of Applied Psychology, Volume 55 (ISSN: 0019-5073)
  • Kavitha S &Bhuvaneswari R (2017), Usage of social media among Equity Investors with special reference to stock broking firms in Coimbatore, Management Today, Volume 7, No-4 (ISSN: 2348-3989)
  • Kavitha S, Sadhasivam P & Saranya R (2017), A Study on the Level of Satisfaction of Women on the Performance of Primary Healthcare Centres in Coimbatore District, International Journal of Management Studies, Vol-IV, Special Issue-4 (ISSN:2232-1608)
  • Kavitha S (2017), Factors Influencing Satisfaction on E-Banking, Aims International Journal of Management, Volume 11, Issue 2 (ISSN:1939-7011)
  • Kavitha S &Bhuvaneswari R (2017), Influence of social media on Investment decision making with special reference to the stock market, Intercontinental Journal of Finance Research Review, Volume 5, Issue 5, Special Edition 1 (ISSN:2321-0354)
  • Kavitha S &Saranya R (2017), A study on Government Healthcare Promotional Campaign for Women in Rural Coimbatore – An Empirical Study, Journal of Management and Science, Volume 1, (ISSN:2250-1819)
  • Kavitha S &Haritha P (2017), Building Customer Loyalty through Customer Experience Management, Journal of Management and Science, Volume 1 (ISSN: 2249-1260)
  • Kavitha S &Bhuvaneshwari R (2016), Impact of Social Media on Millennial – a Conceptual Study, Apeejay Journal of Management and Technology, Volume 4, Issue I (ISSN:0974-3294) (UGC Care 1 Journal)
  • Kavitha S (2015), Usage of social media in Workplace – a conceptual study, Apeejay Journal of Management and Technology, Volume 3, Issue I (ISSN:0974-3294) (UGC Care 1 Journal)
  • Kavitha S (2014), Features determining the success of e-CRM – An Empirical investigation in banks, Journal of International Academic Research for Multidisciplinary (JIARM) (ISSN: 2320-5083)
  • Kavitha S (2014), E-Banking and Customer Perception – A Conceptual Study, Elixir International Journal – Elixir Marketing Management (ISSN:2229-712X)
  • Kavitha S, Employee Empowerment – A Conceptual Study, Shanlax International Journal on Management, Vol1, No.2 (ISSN: 2321-4643)
  • Kavitha S (2013), Employees’ Perception on Electronic Customer Relationship Management in banks – an Empirical Investigation in Tamil Nadu, International Journal on Customer Relations, Vol 1, Issue 1, PP: 25-30, (ISSN:2320-7515)
  • Kavitha S (2013), Employee Perception on ECRM in Banks – An Empirical Investigation, International Journal of Current Research, 5, Issue, 03, pp.415-418 (ISSN: 0975-833X)
  • Kavitha S (2012), An Empirical Investigation on Electronic Customer Relationship Management in Banks – Employee perception, International Journal on Engineering and Management (IJEM), Vol4: No.1, pp-21-29 (ISSN: 0975-4490)
  • Kavitha S & Data Mining – A tool to build Customer Relationships in banks, International Journal of Advanced Computer Applications (IJACA), Vol2: Issue 1
  • Kavitha S & Lakshmi A, Influence of Demographic variables on Customer perception regarding e-banking – An empirical investigation”, Journal of Computer Information Systems (JCIS)– Issues in Information systems, Vol 12, Issue 1, pp: 436-444, (ISSN: 1529-7314)
  • Kavitha S (2011), Customer perception on Electronic Customer relationship management in banks – An Empirical Investigation, International Journal of Research in Commerce and Management (IJRCM), Volume No.2, Issue No.1, pp: 122-134, (ISSN 0976-2183)
  • Kavitha S (2011), E-CRM in Banks – An Empirical Study, International Journal of Management, Entrepreneurship, and Technology (IJMET), Vol1, Issue 1, ISSN: 2162-157X
  • Kavitha S (2011), An Empirical Investigation on e-CRM in Banks, Asia-Pacific Business Review, Volume VII, Number 4, pp: 115-124, (ISSN: 0973-2470)
  • Kavitha S (2011), Influence of demographic variables on Customer Perception on E-CRM in banks– An Empirical Investigation in Tamil Nadu, ENQUETER, Vol 1, Issue:2, pp: 9-15, (ISSN: 2249-1473)
  • Kavitha S (2009), Customer Relationship Management Practices in Corporation Bank, Erode, NISMA, Vol 111, No.1, pp: 31-46, (ISSN: 0973-3957)

Case Study Publication

  • Kavitha S, Jugaad to Innovate Faster, Cheaper and Better – A Case Study, Case Centre, the Case Clearing House of Great Britain and Ireland, July 2023.

Book Publications

  • Kavitha S (2023), Information Technology for Cyber Security, COSMAS Scientific Publications, 1/e, ISBN: 978-81-963112-7-8

ISBN Proceedings

  • Kavitha S & Archana Motta (2024), Analysing Consumer Purchase behavior in the context of Mobile phones: Webrooming Vs Showrooming: 15th International Conference and Research consortium in Marketing – Sustainable Marketing: A Conscious Consumerism and Public Policy Perspective, ISBN – 978-93-822931-1-8 pp:77, IBA publications, January 2024
  • Kavitha S & Sree Remya SR (2023), The study of the impact of different online review platforms on purchase decision, Information Technology and Digital India, ISBN – 978-93-5658- 063-3, pp: 7-18, Urania Publishing House, Odisha, Sep 2023, pp: 7-18
  • Kavitha S, Monisha LS (2022), Marketing on Instagram, How businesses make use of Instagram as Marketing tool, Digital Transformation and Sustainability in Business (Ed.), PSG College of Arts and Science, pp.97-103(ISBN No.: 978-93-94623-00-2)
  • Kavitha S et al (2020), A Study on Workaholics, Work Life balance and Self-Determination Perspective of Women Constable in Coimbatore City, International CEO Communication, Economics, Organization & Social Sciences Congress (Ed.), International Gorazde University, International Vision University, BoluAbantIzzetBaysal University, İstanbul Nişantaşı University, CEO TEKMER and Dilkur Academy, PP 79(ISBN: 978 – 605 – 06656 – 3 – 5)
  • Kavitha S, Bhuvaneshwari R (2017), Impact of social media on Personality Development among the millennials: A conceptual study, Marketing in an Interconnected World: Trends, Opportunities and Challenges (Ed.), GRG School of Management Studies, (ISBN: 978-93-86537-32-4)
  • Kavitha S, Saranya R (2017), A Study on the impact of Advertisement on women specific government healthcare schemes in Coimbatore district, Marketing in an Interconnected World: Trends, Opportunities and Challenges (Ed.), GRG School of Management Studies, (ISBN: 978-93-86537-32-4)
  • Kavitha S (2016), Usage of social media in Business – A Conceptual study, 3I – Intelligence, Innovation and Inclusion, Pondicherry University
  • Kavitha S (2015), Employee Engagement – with special reference to Nirpara Sortex Rice Devision, Okkal, Kerala, Trends and perspectives in Management Research, Vivekanandha Institute of Information and Management Studies, (ISBN: 978-81-910601-0-2)
  • Kavitha S, E-Banking – Prospects and Challenges, erstwhile Anna University of Technology, pp:135-143
  • Kavitha S (2014), Application of Business Intelligence in Banks – A Conceptual study, Emerging Paradigms in Management Research, Vivekanandha Institute of Information and Management Studies
  • Kavitha S (2013), CRM in Banks – A Conceptual Study, New Vistas of Business Research, Vivekanandha Institute of Information and Management Studies
  • Kavitha S, Lakshmi A (2012), An empirical study on customer satisfaction on e-banking, Research in Management – A Contemporary Approach (Ed.), Vivekanandha Institute of Information and Management Studies, (ISBN – 978-81-9104-720-2)